In addition to their employee benefits experience the founders have three years of digital tools experience in an industry that is only five years old. During their employee benefits careers, Brooks Bergner and Mick Billstein gained significant expertise in the sale, service and logistics involved with distribution of employee benefits to SMEs.

They understand the complex benefits environment and the unique relationship the employee benefits brokers have with their SME clients. From their experience in this venue, the PCD founders have identified a number of complicated, paper intensive transactions and business processes that lend themselves well to the efficiencies digital tools create.

From this experience PCD developed the idea to craft a suite of digital tools that would add value to the broker and SME relationship and also would provide significant enhancements to the productivity of both sides of the relationship. The experience Bergner and Billstein have in the target market enables them to clearly identify the key value propositions that must be satisfied for digital tools to be successfully deployed by employee benefits brokers and agents.